The Smarketers

How to Implement A/B Split Testing for Your B2B Brand

A/B split testing is an indispensable part of digital marketing and a necessary process that every campaign must pass through to boost effectiveness and conversion rate. Subjecting your landing pages, email copy, or call-to-action buttons to A/B testing will throw light on the behaviour of your audiences and understand what makes your prospects click and convert. A study by MarketingProfs revealed that A/B split testing is the most effective method for optimizing conversion rate, whether for B2B or B2C landing pages.

A/B split testing has a multitude of benefits and are valuable to marketers since they’re low in cost but high in reward. Some of the common goals that marketers look to achieve from A/B testing are increased website traffic, higher conversion rate and lower bounce rate. Let’s delve deeper into implementing A/B testing.

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